AI UGC (User-Generated Content) video is a new category of content that uses AI-generated talent — realistic digital characters — to create authentic-looking product reviews, testimonials and lifestyle videos at a fraction of the cost of traditional production.
The Problem with Traditional UGC in Malaysia
Finding the right KOL or micro-influencer in Malaysia takes weeks. Shooting, editing and delivering a single UGC video can cost RM800–RM3,000. If the talent changes their look, gets cancelled, or simply isn’t available — you start from zero. Brands like Hiruscar, Sweet Cherry and Sebamed have already moved on.
How AI UGC Works
- A brand gives us a product brief and reference images
- We generate a consistent AI talent persona — hijab, non-hijab, male, female, any ethnicity
- The talent appears across every video, every platform, every month — same face, different scenes
- Delivery in 3–5 working days per batch
AI UGC vs Traditional UGC: Cost Comparison
| Traditional UGC | AI UGC (ARTO) | |
|---|---|---|
| Cost per video | RM800–RM3,000 | From RM150 |
| Turnaround | 2–4 weeks | 3–5 days |
| Talent consistency | No guarantee | 100% identical |
| Reshoots | Extra cost | Included |
| Scale (videos/month) | 2–4 | 20–50+ |
Which Brands Should Use AI UGC?
AI UGC works especially well for: skincare and beauty brands, health supplements, FMCG products sold at Watson’s and Guardian, baby and maternal products, and any brand running regular TikTok or Reels ads. If you need more than 5 videos per month and want consistent brand representation — AI UGC is the answer.
Real Results from Malaysian Brands
ARTO has produced AI UGC content for leading Malaysian brands including Hiruscar, Sebamed, Hoyu Malaysia and Sweet Cherry. Our AI talent has appeared in pharmacy purchase scenes, lifestyle shoots and product demos — all without a single casting call or studio booking.
Ready to scale your content? WhatsApp us for a free AI UGC strategy session →
HTML; echo $content;